Benefits of Accepting Credit Cards
1. Accepting credit cards will often double... even
triple your current sales. Studies show businesses that
accept credit cards can see a huge increase in volume...
2. It will legitimize your business. Studies show
that when you display credit card logos as forms of payment
you accept, these logos create a sense of 'trust' in your
customers mind, and if they trust you, your customers will
buy from you.
3. A merchant account improves cash flow. Accepting
cards has a huge positive effect on business cash flow. Even
if sales don't increase (and they almost always do) your
business will benefit by having the money from the credit
card sale instantly delivered to your bank account. No more
waiting for check to clear, or sending out time consuming
invoices, waiting for payment. With credit cards you get
your money from your customers quickly and easily.
4. Over 90% of web purchases are made using credit cards.
If you are selling ANYTHING on the web and you are not
accepting credit cards, you are eliminating 90% of your
5. Grabs Impulse buyers. Credit card holders buy more
on impulse, are more affluent, and buy 2.5 times more
merchandise than non-card holders.
6. Convenience. Let your customer decide the most
convenient way to buy from you. Many customers want to use
credit cards because of reward points or reward miles
associated with their credit card. Customers are more likely
to buy from a business that accepts credit cards than one
who does not. Don't lose a customer to a competitor just
because you don't accept credit cards.
7. Larger orders. The average order size of someone
paying via credit card tends to be larger than someone
paying by cash or check. And larger orders = more profit. In
addition, customers paying by credit card tend to place
extra orders and order more often.
8. Competition. Your competition is already accepting
credit cards. You need to accept cards in order to survive.
9. A merchant account is inexpensive. Gone are the
days of high rates and fees. Today's credit card processing
rates are so low even the smallest mom and pop outfit can
easily accept credit cards. In fact, usually the increase in
sales a business receives when they do accept credit cards
more than covers the small costs involved. As a result, by
accepting credit cards many businesses make more money!
10. Quick and easy setup. Many businesses think
getting setup to accept credit cards is a long and tedious
process. No more! Most of the time you can be up and running
within 24 - 48 hours. If a provider tells you otherwise, go